PeaceTXT Outreach: Over 23,000 NEW subscribers in the first 3 weeks!

March 26, 2012

By Jacqueline Njeru, Sisi ni Amani Kenya Programs Manager

The new year has been truly great for SNA-K. We have a series of community sensitization programs as well as a project with PeaceTXT to upgrade our SMS system to an open-source and scaleable tool, and to increase our subscriber base!

We are all very excited about these new programs, and I wanted to take a moment to share with you my reflections on our expanded outreach in Nairobi. Our work to increase our subscriber base in Nairobi, will focus on Baba Dogo; Korogocho: Huruma: Kariobangi and Mathare. In Narok we will be doing outreach in Narok North, Narok South and Transmara.

The first ten days of outreach to increase our subscriber base focused on the Baba Dogo and Korogocho slums in Nairobi. In ten days over 9,500 new subscribers signed up to receive SMS from SNA-K, thanks to the high level of commitment and dedication from our twenty outreach facilitators! Last week we expanded outreach to Kariobangi, Mathare and Huruma, and these outreach facilitators were joined by another group of outreach facilitators, with whom they attended the teambuilding training. Last week alone, forty-four outreach facilitators signed up over 13,000 new subscribers – our total number of subscribers is now over 23,000!

All of the wonderful outreach facilitators come from various youth groups and represent different groups within the areas where we work – we want to thank them: you are the BEST, we cannot make it without you!! We have been receiving and continue to receive positive response from the community, which is indicated by high number of new subscribers. Moreover, most groups that our outreach facilitators have had a chance to engage with and talk to have expressed a high interest in networking and working closely with Sisi ni Amani. We are excited to work together with these individuals to create new opportunities for civic education and civic engagement through our unique component of the SMS platform.

We have faced some challenge in recruiting subscribers, but are finding ways to overcome these challenges. For example, at first volunteers did not have ID badges and it was harder for them to gain trust and credibility. As outreach went on, the volunteers were given ID badges and more community members knew about SNA-K, and this challenge of gaining trust was minimized.  There was also an issue of insecurity (because of high levels of thievery) in some areas where volunteers planned outreach.  Koch FM, the community radio station with whom we’ve partnered on a discussion of community needs let us use their space so that volunteers could leave their phones and any valuables at the radio station when they went into insecure areas, and come sign them back out later.

As we move forward expanding our activities and subscriber base, it is important that we work for our community with the top priority and top most purpose being to improve the lives and relationships of those around us. This requires that we all have a heart of volunteerism and a passion for peace, and that we work closely with key leaders in the communities where we work. From here, we will be able to achieve a lot even if its’ on a small scale.

The journey of a thousand miles starts with a single step and our journey as Kenyans especially in the areas where SNA-K is present is to have a positive peace based on active cooperation within communities and a foundation of solid civic education and positive civic engagement. Pamoja, tuweze kuijenga Nchi Yetu tukufu ya Kenya.

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