Election Week: March 3 – 9

March 21, 2013

Sisi ni Amani sent out a total of 524,514 messages to its 65,000-strong subscriber pool during the week of the Kenyan general elections. Messages were sent out as and when the situation demanded. They were crafted to respond to a range of scenarios, from civic education needs and rioting at polling stations, to encouraging patience and calm where lines were long, or when there was a delay in announcing results.

In the first of a three-part blog series, we will provide a brief update of how events unfolded. The second part will examine the lessons learned from the week, and present some points for discussion and research for the future. The third part will pull out feedback from partners, subscribers, and members of the Kenya-wide Sisi ni Amani community, and reflect upon the impact of the messages sent.

It took a full six days from voting day, on March 4, for the IEBC to announce the results of the elections. The team followed the elections through a number of mediums, including monitoring the situation on the ground through our area co-ordinators and parters, and media – both traditional and social. We are currently continuing to watch and track the political situation, as there are two major legal challenges to the outcome pending in the Supreme Court – one by Raila Odinga, Prime Minister, and leader of the CORD coalition, and the second by numerous civil society organizations under the umbrella of KPTJ (Kenyans for Peace Truth and Justice) and AfriCog. Mr Odinga is calling for an entirely new election – citing inconsistencies and failures that marred this exercise.

As the Supreme Court prepares to hand down its verdict, we are preparing for one of a number of scenarios, including the possibility of a runoff, a re-count, an entirely new election to be called (a re-run), or for the election results to be declared valid. We are closely watching as events unfold, as each scenario carries the risk of volatility, that could impact the communities in which we work.

As SNA-K collected information, verified situational updates, sent messages, and responded to the process of releasing the results and announcing a final outcome, the team was shadowed by a filmmaker. To see more on his work, you can check out this link to the Peace in Our Pockets (a documentary about the work of Sisi ni Amani and some of its partners) blog. For an insight into the messages we sent, and the situations that called for them, please see this article in Quartz, written by SNA-K’s Program Manager Neelam Verjee.

Leading up to and throughout the election cycle, SNA-K’s work was also featured in Businessweek, The Economist, CNN, again in Quartz, and in Foreign Policy.


Sending Peace Messages in Kasarani (March 5th, by Rachel)

July 14, 2011

The local leadership team in Kasarani recently met to decide on the first set of messages to send to the community. They chose a hybrid of peace messages, civic education messages, and advertising community peace events. The peace messages include quotes and proverbs about peace and violence, with a focus on communities working together and on sensitizing community members to ideas of peaceful and accountable leadership. They want to send messages that include attributes of good leaders, sensitizing people starting now (months before the electoral campaigns even start) to ideas of good leadership, encouraging them to vote based on such attributes.

The peace messages also build community trust for the platform, and get people thinking about peace before the electoral campaigns begin.